Netflix to Dole Out 'Recommended' Badges for HDTVs

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Netflix today announced a program by which televisions that are "built for a superior Internet TV experience" can now receive a special "Netflix Recommended TV" badge for their technological prowess.

So, if you're a huge Netflix buff, this is something you can look for if you're shopping for a new HDTV starting this spring. That's not to say that TVs lacking the badge are inferior, but they aren't sets that have passed whatever criteria it is that Netflix has come up with. Or, perhaps, the television manufacturer simply doesn't have any kind of agreement with Netflix to feature said badge on their sets' boxes.

"We?ve created the Netflix Recommended TV program to help consumers identify smart TVs that offer better performance, easier menu navigation and new features that improve the experience for Internet TV services," said Neil Hunt, chief product officer at Netflix, in a statement. "When you see a TV with the Netflix Recommended TV logo, it means that TV will provide an excellent Netflix experience, based on criteria our members tell us matter most."

CES bug art (update)Netflix didn't elaborate on its criteria. At the onset, the program is going to be "U.S.-based" and will include HDTVs from Sony Electronics, LG Electronics, Sharp Electronics, Vizio, and various manufacturers of Roku TVs.

You'll note that Samsung remains absent from Netflix's list as a potential participant. A Netflix representative told TechCrunch that "You'd have to ask Samsung" to see whether or not it plans to participate.

Of course, since Netflix announced its recommendation program at today's LG press event at CES, it stands to reason that "Samsung" is probably the last word that LG wanted Netflix to mention. According to TechCrunch, Netflix maintains that its program isn't a quid-pro-quo kind of a deal: Manufacturers won't be paying Netflix for the privilege of its recommendation, not would Netflix pay manufacturers for the right to slap a big ol' Netflix-approved sticker on its HDTVs.

Back to top Previous : Roku Unveils 4K Plans, Tips New Roku TV Partners David Murphy By David Murphy Freelancer

David Murphy got his first real taste of technology journalism when he arrived at PC Magazine as an intern in 2005. A three-month stint turned to six months, six months turned to occasional freelance assignments, and he has since rejoined his tech-loving, mostly New York-based friends as one of PCMag.com's news contributors.His rise to (self-described) fame in the world of tech journalism began during his stint an associate editor at Maximum PC, where his love of cardboard-based PC construction and meetings put him in charge... More »

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