PCMag Consumer Recommended Companies for 2014

PCMag Consumer Recommended Companies for 2014 | PCMag.com (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-3705233-15', 'pcmag.com'); ga('send', 'pageview'); #related-container {display:none !important;}.reviewProducts{float:none;}.reviewProducts ul li h3 {word-break:normal !important;}#rr-email-su,#feature-program{margin:0 0 22px 0;}#subscribe-pcmag{margin:0 0 30px 0;}#google-afc{margin:15px 0 23px 0;}div.ad415{margin:8px 0 21px 0;}div.ad416{margin:0px;} #colorbox, #cboxOverlay, #cboxWrapper {position:absolute; top:0; left:0; z-index:2147483645; overflow:hidden;border-radius:6px;} #cboxOverlay {position:fixed; width:100%; height:100%;} #cboxMiddleLeft, #cboxBottomLeft {clear:left;} #cboxContent {position:relative;-webkit-box-shadow: inset 0px 0px 0px 0px rgba(0,0,0,0.75) ;-moz-box-shadow: inset 0px 0px 0px 0px rgba(0,0,0,0.75);box-shadow: inset 0px 0px 0px 0px rgba(0,0,0,0.75);} #cboxLoadedContent {overflow:auto; } #cboxTitle {margin:0;} #cboxLoadingOverlay, #cboxLoadingGraphic {position:absolute; top:0; left:0; width:100%;} #cboxPrevious, #cboxNext, #cboxClose, #cboxSlideshow {cursor:pointer;} .cboxPhoto {float:left; margin:auto; border:0; display:block;} .cboxIframe {width:100%; height:100%; display:block; border:0;} #cboxOverlay {background:#000;opacity:0.5 !important;} #colorbox {} #cboxContent {background:none; overflow:visible;} #cboxTitle {position:absolute; bottom:-25px; left:0; text-align:center; width:100%; font-weight:bold; color:#7C7C7C;} #cboxCurrent {position:absolute; bottom:-25px; left:58px; font-weight:bold; color:#7C7C7C;} #cboxClose {position:absolute;top:5px;right:10px;width:23px;height:22px;background:url(/img/ss_close.png) no-repeat 0px 0px; text-indent:-9999px;} document.write(unescape("%3Cscript src='" + (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js' %3E%3C/script%3E")); COMSCORE.beacon({ c1:2, c2:6885615, c3:"", c4:"", c5:"", c6:"", c15:"" }); .box {clear:both;} #disqus_thread {clear:both;} News / Opinions/ Features / Deals / How-To/ Business/ Subscribe #trending-box{ width:525px; float:left; display:none; position:absolute; top:35px; right:0px; height:160px;}#search-box{ float:left; width:503px; background:#E4363A; border:1px solid #BA0408; padding:10px 10px 12px;}#search-box ul{ list-style:none; margin:0px; padding:0px 10px; width:145px; float:left; height:130px; border-left:1px solid rgba(255,255,255, .2); border-right:1px solid #d11014;}#search-box ul li{ padding:3px 0; width:145px;}#search-box ul li strong{ padding:3px 0; width:145px; font:13px 'open_sansbold_italic', sans-serif; color:#700406;}#search-box ul li a{ font:13px 'open_sansbold', sans-serif; color:#ffffff;}#search-box ul li a:hover{ text-decoration:underline;} Top Searches Apple Watch iPhone Apps Best Antivirus Best Router Trending Apple iPhone 6 Apple iOS 8 Connected Home Best Android Apps Hot Reviews Motorola Moto 360 DestinyApple MacBook Pro Nikon D810 All Reviews Laptops Tablets Phones cameras hdtvs gaming desktops printers monitors storage ipad apps iPhone Apps android apps software security networking Routers servers scanners projectors Wearables Health & Fitness Digital Home cars speakers headphones mp3 players ebook readers all categories editors' choice Laptops / Tablets / Phones / Apps / Software / Security / Printers / Cameras / HDTVs Home/ Reviews/ Consumer Electronics/ PCMag Consumer Recommended Companies for 2014 PCMag Consumer Recommended Companies for 2014 By Eric Griffith December 10, 2014 Comments We quizzed our readers on their favorite PCs and electronics. Here are their picks for the best of 2014. 0shares Consumer Recommended Contents PCMag Consumer Recommended Companies for 2014 Computers Tablets and Ebook Readers Mobile Networking Speakers and Headphones Peripherals Home Entertainment Business

Eight years ago, author and business strategist Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth. In it, he detailed the meaning of "bad profits," or a company that is making money while its reputation goes down the tubes.

It happens for a number of reasons: Misleading prices, poor customer service, or bad products. Customers feel marginalized, misled, and mistreated. As Reichheld says, "bad profits are about extracting value from customers, not creating value."

When it happens, customers can do two things: say nothing, or say something negative about the company. Only a lucky few brands actually get recommended by their customers.

Reichheld, working for consulting firm Bain & Company, helped create a metric to quantify this phenomenon. It's the Net Promoter Score, or NPS. It measures exactly how people feel about a business by asking one question: "How likely is it that you would recommend this company to a friend or colleague?"

Here at PCMag we do regular surveys for our Readers' Choice Awards and Business Choice Awards. In every questionnaire, we ask our readers that very question about the companies behind the products they use. Now, just in time for your holiday shopping, we've finished up the surveys and can share with you the tech companies most recommended by fellow readers, based on their NPS numbers.

Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

How to Calculate a Net Promoter Score
The way the NPS is calculated is pretty simple. When asked "How likely is it that you would recommend this company to a friend or colleague?" respondents click anywhere on a scale of 0 ("Not at All Likely") to 10 ("Extremely Likely"). They are then categorized as Promoter, Passive, or Detractor:

? Promoters (score 9 or 10): Loyal enthusiasts who will keep buying and refer others. They are extremely likely to recommend getting more products or services from the vendor.

? Passives (score 7 or 8): Satisfied but unenthusiastic customers who are vulnerable to competitive offerings. They probably don't care about the company one way or the other.

? Detractors (score 0 to 6): Unhappy customers who can damage the brand and impede growth through negative word of mouth. These people are unlikely to recommend the company.

Passives get ignored. The Net Promoter Score comes from subtracting the percentage of Detractors from the percentage of Promoters. So:

% Promoters?% Detractors = NPS

If there are a large number of detractors, the number can even go negative?yes, a score of less than zero. That's bad news.

We acknowledge that there are plenty of critics of NPS. Some say the info gleaned from an NPS is not actionable. It's not like a company can actually "use" its NPS number to make things better for itself.

But it goes back to the "bad profits" conversation. A company that sees an increase in its NPS over time can infer it's doing something right. Those with high numbers?the kind represented in the following pages?are already doing plenty right.

Curious what's changed? Check out the Consumer Recommended companies of 2013 and 2012.

Back to top 1 2 3 ... 9 Previous : Apple's Trillion-Dollar Dilemma 17 Secret Messages Hidden in Tech Logos Next : Eric Griffith By Eric Griffith Features Editor

Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 20 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) and KALI: THE GHOSTING OF SEPULCHER BAY. He works from his home in Ithaca, NY. More »

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